Customer Sense
How the 5 Senses Influence Buying Behavior| By: | Aradhna Krishna |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230341739 |
| eText ISBN: | 9781137346056 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.