Evaluation in Advertising Reception
A Socio-Cognitive and Linguistic Perspective| By: | S. Bullo |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137350428 |
| eText ISBN: | 9781137350435 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.