Humanistic Marketing
| By: | null |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137353283 |
| eText ISBN: | 9781137353290 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
Lifetime - $123.75
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.