Asian Brand Strategy (Revised and Updated)
Building and Sustaining Strong Global Brands in Asia| By: | M. Roll |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349675746 |
| eText ISBN: | 9781137359179 |
| Edition: | 2 |
| Copyright: | 2015 |
| Format: | Reflowable |
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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.