Shaping China’s Global Imagination
Branding Nations at the World Expo| By: | J. Wang |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137361714 |
| eText ISBN: | 9781137361721 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
Lifetime - $99.99
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.