Visual Communication Theory and Research
A Mass Communication Perspective| By: | S. Fahmy; M. Bock; W. Wanta |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137362148 |
| eText ISBN: | 9781137362155 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Table of Contents
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.