The Meaningful Brand
How Strong Brands Make More Money| By: | N. Hollis |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230342262 |
| eText ISBN: | 9781137365590 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
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Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.