Architecting Enterprise
Managing Innovation, Technology, and Global Competitiveness| By: | . Rajagopal |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137366771 |
| eText ISBN: | 9781137366788 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Table of Contents
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.