India Reloaded
Inside India’s Resurgent Consumer Market| By: | D. Sinha |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349676408 |
| eText ISBN: | 9781137367105 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.