The Rise of the New East
Business Strategies for Success in a World of Increasing Complexity| By: | B. Simpfendorfer |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137370051 |
| eText ISBN: | 9781137370068 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.