Strategic Reinvention in Popular Culture
The Encore Impulse| By: | Richard Pfefferman |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137373182 |
| eText ISBN: | 9781137373199 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.