The Making of European Consumption
Facing the American Challenge| By: | null |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137374035 |
| eText ISBN: | 9781137374042 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Table of Contents
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.