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Cover image for book The Making of European Consumption

The Making of European Consumption

Facing the American Challenge
By:null
Publisher:Springer Nature
Print ISBN:9781137374035
eText ISBN:9781137374042
Edition:0
Copyright:2015
Format:Reflowable

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American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.