Measuring Customer Experience
How to Develop and Execute the Most Profitable Customer Experience Strategies| By: | Philipp Klaus |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137375452 |
| eText ISBN: | 9781137375469 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.