Standing Room Only
Marketing Insights for Engaging Performing Arts Audiences| By: | J. Bernstein |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137282934 |
| eText ISBN: | 9781137375698 |
| Edition: | 2 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.