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Cover image for book Principles of Marketology, Volume 1

Principles of Marketology, Volume 1

Theory
By:H. Aghazadeh
Publisher:Springer Nature
Print ISBN:9781137383143
eText ISBN:9781137379320
Edition:0
Copyright:2016
Format:Page Fidelity

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In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.