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Cover image for book Managing Online Reputation

Managing Online Reputation

How to Protect Your Company on Social Media
By:Charlie Pownall
Publisher:Springer Nature
Print ISBN:9781137382290
eText ISBN:9781137382306
Edition:0
Copyright:2015
Format:Reflowable

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Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.