Engaging Customers Using Big Data
How Marketing Analytics Are Transforming Business| By: | Arvind Sathi |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137386182 |
| eText ISBN: | 9781137386199 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.