Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals| By: | B. Arbour |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137398604 |
| eText ISBN: | 9781137387370 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.