Real Luxury
How Luxury Brands Can Create Value for the Long Term| By: | M. Pinkhasov; R. Nair |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137395566 |
| eText ISBN: | 9781137395573 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.