The New Chinese Traveler
Business Opportunities from the Chinese Travel Revolution| By: | G. Bowerman |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137397287 |
| eText ISBN: | 9781137397331 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
Lifetime - $31.24
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.