Big Social Mobile
How Digital Initiatives Can Reshape the Enterprise and Drive Business Results| By: | D. Giannetto |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137410399 |
| eText ISBN: | 9781137410405 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.