The Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences| By: | . Rajagopal |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137434951 |
| eText ISBN: | 9781137434975 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.