Brand Media Strategy
Integrated Communications Planning in the Digital Era| By: | A. Young |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230104747 |
| eText ISBN: | 9781137447715 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
Lifetime - $43.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.