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Cover image for book Digital Relevance

Digital Relevance

Developing Marketing Content and Strategies that Drive Results
By:A. Albee
Publisher:Springer Nature
Print ISBN:9781349686858
eText ISBN:9781137452818
Edition:0
Copyright:2015
Format:Page Fidelity

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Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.