Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary| By: | Matt Hills |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137463319 |
| eText ISBN: | 9781137463326 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.