Why People (Don’t) Buy
The Go and Stop Signals| By: | Amitav Chakravarti; Manoj Thomas |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137466679 |
| eText ISBN: | 9781137466693 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.