Intellectual Property Rights Management
Rookies, Dealers and Strategists| By: | L. Alkaersig; K. Beukal; T. Reichstein |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137469526 |
| eText ISBN: | 9781137469533 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.