Coping with Retail Giants
Gaining an Edge Over Discounters| By: | A. Coskun Samli |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349501977 |
| eText ISBN: | 9781137476340 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Table of Contents
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.