Trendology
Building an Advantage through Data-Driven Real-Time Marketing| By: | C. Kerns |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137479556 |
| eText ISBN: | 9781137479563 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.