Public Relations in China
Building and Defending your Brand in the PRC| By: | D. Wolf |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137483799 |
| eText ISBN: | 9781137483812 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.