Internet Marketing and Big Data Exploitation
| By: | I. Chaston |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137488947 |
| eText ISBN: | 9781137488961 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.