Innovation in Luxury Fashion Family Business
Processes and Products Innovation as a Means of Growth| By: | E. Giacosa |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137498649 |
| eText ISBN: | 9781137498663 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Reflowable |
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A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.