Competing against Multinationals in Emerging Markets
Case Studies of SMEs in the Manufacturing Sector| By: | D. Williams |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137500304 |
| eText ISBN: | 9781137500328 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.