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Mobile Marketing that Works| By: | M. Kelley |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137279279 |
| eText ISBN: | 9781137510167 |
| Edition: | 0 |
| Copyright: | 2014 |
| Format: | Page Fidelity |
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Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.