The Idea Writers
Copywriting in a New Media and Marketing Era| By: | T. Iezzi; N. n/a |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230613881 |
| eText ISBN: | 9781137510440 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
Lifetime - $62.49
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.