Defending Your Brand
How Smart Companies use Defensive Strategy to Deal with Competitive Attacks| By: | T. Calkins |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230340343 |
| eText ISBN: | 9781137511867 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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Table of Contents
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.