Empathetic Marketing
How to Satisfy the 6 Core Emotional Needs of Your Customers| By: | M. Ingwer |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230340275 |
| eText ISBN: | 9781137512000 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.