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Cover image for book The Art of the Pitch

The Art of the Pitch

Persuasion and Presentation Skills that Win Business
By:Peter Coughter
Publisher:Springer Nature
Print ISBN:9780230120518
eText ISBN:9781137512338
Edition:0
Copyright:2012
Format:Page Fidelity

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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.