Entrepreneurial Marketing for SMEs
| By: | Luca Cacciolatti; Soo Hee Lee |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137532565 |
| eText ISBN: | 9781137532589 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Reflowable |
Lifetime - $123.75
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.