The Intuitive Customer
7 Imperatives For Moving Your Customer Experience to the Next Level| By: | Colin Shaw; Ryan Hamilton; Ryan Hamilton |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137534286 |
| eText ISBN: | 9781137534309 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Reflowable |
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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.