Green Marketing
A Case Study of the Sub-Industry in Turkey| By: | A. Kirgiz |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137535870 |
| eText ISBN: | 9781137535894 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Reflowable |
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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.