Ugandan Music in the Marketing Era
The Branded Arena| By: | David G. Pier |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137549396 |
| eText ISBN: | 9781137546975 |
| Edition: | 0 |
| Copyright: | 2015 |
| Format: | Page Fidelity |
Lifetime - $123.75
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.