Political Branding Strategies
Campaigning and Governing in Australian Politics| By: | Lorann Downer |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137580283 |
| eText ISBN: | 9781137580290 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Reflowable |
Lifetime - $74.99
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.