The Social Organization
Managing Human Capital through Social Media| By: | Amelia Manuti; Pasquale Davide de Palma |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137585349 |
| eText ISBN: | 9781137585356 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Reflowable |
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The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.