Successful Social Media and Ecommerce Strategies in the Wine Industry
| By: | Gergely Sznolnoki; Liz Thach; Dani Kolb |
| Publisher: | Springer Nature |
| Print ISBN: | 9781137602978 |
| eText ISBN: | 9781137602985 |
| Edition: | 0 |
| Copyright: | 2016 |
| Format: | Reflowable |
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.