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Cover image for book Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

By:George E Belch, Michael Belch
Publisher:McGraw-Hill Higher Education (US)
Print ISBN:9781260259315
eText ISBN:9781260796452
Edition:12
Copyright:2021
Format:Reflowable

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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.