Principles of Marketing, European Edition
| By: | Nigel Piercy; Phil T. Kotler; Gary Armstrong; Lloyd C. Harris; Hongwei He |
| Publisher: | Pearson International Content |
| Print ISBN: | 9781292269566 |
| eText ISBN: | 9781292269603 |
| Edition: | 8 |
| Copyright: | 2020 |
| Format: | Page Fidelity |
Lifetime - $76.24
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.