Principles of Marketing, European Edition
| By: | Phil T. Kotler; Nigel Piercy; Gary Armstrong; Lloyd C. Harris; Hongwei He |
| Publisher: | Pearson International Content |
| Print ISBN: | 9781292269566 |
| eText ISBN: | 9781292269610 |
| Edition: | 8 |
| Copyright: | 2020 |
| Format: | Reflowable |
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Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.