Strategic Management
| By: | Cliff Bowman; David C. Asch |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780333387641 |
| eText ISBN: | 9781349187027 |
| Edition: | 1 |
| Copyright: | 1987 |
| Format: | Page Fidelity |
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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.