Financial Aspects of Marketing
| By: | Ruth A. Schmidt; Helen Wright |
| Publisher: | Bloomsbury UK |
| Print ISBN: | 9780333637814 |
| eText ISBN: | 9781349250202 |
| Edition: | 1 |
| Copyright: | 1996 |
| Format: | Page Fidelity |
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Table of Contents
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.